“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein
Most every business has an Accountant. Some have a Controller. Few have a Strategically Oriented CFO. What is the difference?
Accountants and controllers tell you “what” happened. We unpack “why,” “what’s likely to happen next” and then get to work reengineering businesses.
In doing so, we craft and refine messaging and build stress-tested financial modeling, which is used to build consensus among owners, management, outside investors and lenders regarding operational challenges and emerging opportunities.
